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Product Description: The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century
Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on.
Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.
Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true. Customer Reviews: Rating: 
Date: 2008-07-07
A human view on the technical world of the new silicon valley
I have been in the technology world for a long time and involved in the web from the time of Mosaic and even before. This was a side of that world that is hard to get a view of. Sarah Lacy definitely has the inside track with some of the top people in the valley and shows you a human side of them. I really enjoyed this book and can't wait to jump back into web technology. Great book! I would recommend it to anyone that wants to know about this "new web" . I hate to call it 2.O by the way, great read! Rating: 
Date: 2008-06-23
Excellent Storytelling of the Web 2.0 Era
I have to admit I had some bias against this book after the negative publicity she got from her interview with Mark Zuckerberg during SXSW.
Sarah Lacy did an excellent job in capturing the essence of Web 2.0. I came off very inspired after reading the book.
I like the flow of the story where she shifts back and forth from one Web 2.0 story to the next and finding the relationships between the people involved.
I read a lot of technology blogs and I thought I knew a lot about Digg, Slide, etc. This book had a lot of things that were not covered by Techcrunch, Mashable, and even Valleywag!
Part of me thinks this book was released a little early. I would have liked to read this book 2-3 years from now where it would probably chronicle a more definitive outcome for these Web 2.0 companies. Web 2.0 is not really over yet.
Perhaps a sequel Sarah?
Rating:
Date: 2008-06-16
A Fun Read
If you're interested in Web culture, and the people and companies that support it, you'll love this book.
I think the few disappointed reviews may have had the wrong expectations. It isn't really a "business" book... It isn't educational per se... It's an inside look at some of the pioneering founders of web 2.0, and it's fascinating. Sarah's style is easy to read, and kept me captivated throughout the pages. Rating:
Date: 2008-06-12
Great Read - Packed with valuable Information
The book was a fantastic documentation of the ever changing web 2.0 scene. It was very well written and packed full of interesting stories of how many of the sites were founded. Rating:
Date: 2008-06-09
Excellent, must read
This is a fast and entertaining book, I highly recommend it for all those in the valley and beyond curious about the personalities behind the Web 2.0 scene. Well researched and full of unique insight. | 
