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Samsung LN40A550 40-Inch 1080p LCD HDTV
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![]() List Price: $1,499.99 ![]() ![]() Product Description: Experience the next generation of HD television in all its glory The SAMSUNG LN40A550 has an incredible 30,000:1 contrast ratio that delivers the sharpest, most realistic picture quality you've ever seen. Full 1080p HD resolution offers amazing image detail, all on a 40-inch screen. Enjoy crystal-clear, lifelike HD sound, with SRS TruSurround XT. Want to get more entertainment out of your TV than movies and shows? With the Wiselink USB connection, you can easily and quickly hook up your MP3 player or digital camera and entertain family and friends with a photo slideshow set to music. SAMSUNG LN40A550 makes your high-definition dreams a reality. It's advanced HD entertainment, only from Samsung. Amazon.com Product Description--March 24, 2008: Samsung's 550 Series is a perfect way to step up to Full HD 1080p resolution. A fast 5 ms response rate produces smooth-motion scenes for sports and action movies, and a dynamic contrast ratio of 30,000:1 makes for deep blacks and crisp lines (15,000:1 in 32-inch and 37-inch models). Superb connectivity and networking with a USB port and 3 HDMI 1.3 ports with Consumer Electronics Control (CEC) means these HDTVs play well with all of your other electronics. Easily enjoy MPEG and JPEG files stored on external devices by connecting through the side-mounted USB 2.0, turn your LCD into a full-scale home viewing gallery, or connect your MP3 player for a dynamic audio experience. | ||||||||||||||||||||||
| Full HD, or 1080p, contains 1.5 times more scanning lines than conventional HD TVs. More scanning lines mean more pixels, more details and a better picture. The new Samsung LCD TV with resolution that is approximately 2 times greater than conventional HDTVs, creating the most perfect picture imaginable. Samsung’s 1080p panel uses a new high-speed liquid crystal to cut response time to 4ms. The fast response time, coupled with Samsung’s Auto Motion Plus 120Hz motion blur reduction technology dramatically reduces motion blur and judder. | ![]() |
30,000:1 Dynamic Contrast Ratio/500 nit Brightness
![]() | 30,000:1 Dynamic Contrast Ratio will give you a picture better than you ever thought possible, with whiter whites, blacker blacks and a nearly infinite subtlety of gradations in between. As two of the most important determining factors in overall picture quality, contrast and brightness levels achieve new heights in this latest generation LCD panel. Samsung’s new LCD TV’s give the most stunning realistic picture quality ever. |
Digital Natural Image Engine
| DNIe The Samsung Digital Natural Image engine. This exclusive Samsung technology dramatically improves the picture by enhancing the contrast, detail, white balance and reduces. | ![]() |
Wide Color Enhancer/Cold Cathode Fluorescent Lamp
| The NTSC (National Television Systems Committee) has established the color standards all TVs in America try to meet. And typical LCD TVs only meet about 72% of this standard. Samsung LCD HDTVs use Cold Cathode Fluorescent Lamp back lights to give you 92% coverage of the NTSC standard, ensuring truer, more breathlessly vivid colors. Samsung’s exclusive Wide Color Enhancer technology delivers more brilliant colors, even in bright areas of the picture where blues and greens are washed out on conventional screens. The system displays wider color reproduction, showing you truer colors – the fresh green of spring foliage, the intense blue of the summer sky. | |||
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Connectivity
![]() | To make the Series 6 a true entertainment hub for any home, Samsung has incorporated advanced HD connectivity and networking capabilities that expand the HDTV’s functionality. A wide variety of multimedia devices can be connected to the set through any one of the four Simplay compliant HDMI 1.3 inputs (including one on the side), and the handy HDMI-CEC feature lets you control all your CEC-enabled peripherals using just one remote. Connect HD digital devices like disc players, game consoles, and satellite dish components into the 2 rear connections and use the side-mounted input for cameras, camcorders, and laptops. HDMI is the best performing interface for displaying an HD source on an HDTV. Once connected, users can easily access device menus and manage and display content through the newly redesigned Wheel Key Remote control and the HDTV’s sophisticated content management interface. All Connections
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Super Patterned Vertical Alignment
![]() | Samsung’s Super Patterned Vertical Alignment (SPVA) panel provides a 178-degree viewing angle from all four axes |
Audio Features
TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.
TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.
- Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
- TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
- The SRS WOW feature widens the sound stage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.
Which Size HDTV is Right for My Room?
![]() | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.
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- Series 5 1080p LCD HDTVs are available in 32-inch, 37-inch, 40-inch, 46-inch, and 52-inch models
- Series 6 1080p LCD HDTVs are available in 19-inch, 22-inch, 32-inch, 40-inch, 46-inch, and 52-inch models
- Series 7 1080p LCD HDTVs are available in 40-inch, 46-inch, and 52-inch models

Customer Reviews:
Rating: 
Date: 2008-07-08
Fabulous TV and a great price
Highly recommend the Samsung LCD 1080P Televisions - bought a 46" last year and a 40 " recently. Both met my expectations. Amazon's price and delivery service was super ! I tell everyone I know about it.
Rating: 
Date: 2008-07-07
THE BEST 40" LCD HDTV
Bought this TV last week after doing a daily search for four weeks to pick the best one in the 40" catagory (the upper limit for our room size/ratio - and I'm an aerospace engineer, so performance and specs matter). This Samsung blows all the others away. Second would be the Sony Bravia series. Everything is easy to use and intuitive. Picture is excellent - everything as advertised. Would buy one for everyone I know if I could. Amazon price is the best also. If you want a 40" you must have this one. You won't be disappointed!
Rating: 
Date: 2008-07-07
Great TV
After doing lots of research. I picked this great TV. Wonderfully amazing picture. The only thing that could make it better is more than 1 svideo connector. But it is very light weight to. Amazing, buy it you'll love it for sure!!
Rating: 
Date: 2008-07-06
Almost excellent
The Samsung LN40A550 40-inch 1080p LCD HDTV is everything we wanted in a TV. I did some research on Samsung products before we made the purchace and Samsung has pioneered a lot of electronics. I have never bought Samsung before and my research made me more comfortable with their products. It was easy to set up with our DVD and VCR. The picture is very good and we didn't have to adjust colors or any other fine adjustments. The sound quality was very good and with lots of room for expansion. The menu for the setup was easy to understand and straight forward. We would buy Samsung again.
Rating: 
Date: 2008-07-05
Excellent HDTV
I just got this first HDTV after considerable research. Amazon had the best price. I was reluctant about buying via Amazon but the experience was great. The TV arrived in a few days and they set it up, checked it for apperarance and performance. A few days later the price dropped and Amazon quickly refunded the price difference.
The setings were perfect and needed no adjustment. The HDTV works great with HD, digital, standard cable, DVD's and even VCR tapes.The design is nice with a turnable pedastel.
The July Fourth fireworks were awesome. Blacks are superb, color is vibrant ,whites are clear. The TV works well in bright or dark seeings.Sound is excellent.
The TV is set up about 100 feet from the digital cable box . I use coaxial cable with repeater and the results are great.
A great HDTV for a great price
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